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Guides

We build and run fundraising platforms for organizations whose members raise money. These are the things we end up explaining in every first conversation, written down so you can read them without talking to us.

No sign-up, no email wall. Written for the person who has to choose a platform and defend the choice.

• Where the money actually goesThe three ways a platform can move a gift from a supporter to the person it was meant for, and what each one costs the organization whose name is on the page.Payments · 9 min
• 14 questions to ask a vendorThe questions that only surface in month four, asked in the first call. Why each one matters, and what a good answer sounds like.Choosing · 8 min
• Fees, and who pays themThe three fees on every gift, the difference between deducting them and adding them on top, and why a platform advertising 0% is often the most expensive.Money · 7 min
• The rules you inheritMembership, minors, prohibited causes, tax, data protection and takedown: the policy an organization has to write before members fundraise under its brand.Governance · 9 min
• Monthly support beats the appealWhy a base of monthly supporters outperforms a yearly campaign, how recurring giving works, and the plumbing that quietly loses a share of it every month.Fundraising · 7 min