BackerBase Start a chat

BackerBaseGuides

Where the money actually goes

A guide for organizations whose members raise money · 22 September 2026

Almost every disagreement about a fundraising platform comes down to one question, and most vendor websites never answer it: whose bank account does a gift land in first?

It sounds like an accounting detail. It is the thing that decides who owes the money, who has to refund it, whose books it appears in, who the tax office asks about it, and what happens if a fundraiser turns out not to be who they said they were. Get the answer before you compare features, because the answer rules out most of the shortlist.

There are only three models in common use.

Model 1: the organization collects, then pays it out

The platform takes the money into your merchant account. You see one balance. Later, somebody on your staff works out how much of it belongs to which member and makes the transfers.

This is the default when a club bolts a donation form onto its existing website, and it is by far the most common accident. What it means in practice:

There are organizations for which this is the right model — a registered charity raising restricted funds for its own programmes, for example, where the money genuinely is the charity's. If your members are raising money for themselves, it almost never is.

Model 2: the platform collects, then remits

The platform is the merchant of record. Supporters pay the platform; the platform holds the balance and sends it on, usually on a schedule, sometimes only once a campaign closes.

This is how a lot of consumer crowdfunding works, and it is fine when the platform is large and well capitalised. The questions to ask are about the gap between "paid" and "paid out":

Model 3: the fundraiser is paid directly, by the payment provider

The third model splits the roles. The platform runs the pages, the rules and the experience. A regulated payment provider — Stripe, in our case — opens a connected account in the fundraiser's own name, verifies who they are, and pays them into their own bank account. The platform never holds the money and never touches card details.

Concretely, for a gift to a member of your community:

  1. The supporter pays on the payment provider's own hosted checkout, under your branding.
  2. The provider settles that payment to the fundraiser's connected account, minus its processing fee and whatever platform fee the organization has set.
  3. The provider pays the fundraiser's balance out to their bank account on a rolling schedule.

The consequences are the mirror image of model 1. The money is never yours, so it is not in your books, not in your tax return, and not yours to lose. Refunds and chargebacks are settled against the fundraiser's balance, not your account. Nobody reconciles anything by hand.

The trade-off is real and you should know it before you choose: each fundraiser has to be verified before they can be paid, and that takes them ten minutes they were not expecting.

What verification actually asks for

Payment providers are regulated. Before they pay anyone, they have to establish that the person exists, is who they claim to be, and is not on a sanctions list. For an individual that usually means:

Three things follow that catch organizations out:

Payout timing, refunds and failed recurring gifts

Three operational realities worth putting in your own policy, whichever model you pick.

Payouts are rolling, not instant

A provider typically holds new accounts for a longer period at first and then settles on a rolling delay. That is a fraud control, not a fee. Tell fundraisers what the delay is so they plan around it, and do not let anyone promise a camp deposit on Friday from a gift received on Thursday.

Chargebacks land weeks later

A card holder can dispute a payment long after it settled. In the direct-payout model that is debited from the fundraiser's balance; if their balance is empty, the provider pursues them. Your platform should show them the dispute and what to do, because they will not understand the email they get.

Recurring gifts fail quietly

Cards expire, get reissued after fraud, and get declined. Direct debit mandates lapse. A monthly supporter base loses a slice of itself every month to nothing but plumbing. A platform that does not retry failed payments and email the supporter is losing your members real money — ask what the recovery flow is and what share it wins back.

How to decide, in one page

Answer these about your own community

  • Is the money raised for the organization or for the individual? If it is for the individual, model 1 creates a liability you do not want.
  • Do you want the gift to appear in your accounts? If no, you need a model where you never receive it.
  • Are any fundraisers under 18? Write the guardian rule down now.
  • Who explains a chargeback, a failed verification or a delayed payout to the member? Name the person.
  • In how many countries and currencies do your members live? This eliminates more vendors than any other question.

BackerBase platforms use the third model, and we say so on every page we build, because it is the reason organizations let us near their brand. The money goes to the person the supporter chose, and the organization gets the credit without the liability.

Which model do you need?

Tell us who would raise money and what for, and we will tell you which of the three models fits — including when the honest answer is that you do not need a platform at all.

Start a chat